The platform is rolling out a fresh option that allows them to cut down on the amount of AI-created media appearing in their timelines. This initiative comes as the platform disclosed that it now features over 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a full-scale release. This advancement coincides with a surge in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the most rapidly expanding video streams on another major platform exclusively feature content made by AI. A significant portion of this content is considered “AI slop”, a phrase for inferior, mass-produced content that is often absurd or bizarre.
“We know from our community that numerous viewers like content created using AI tools, including digital art to informative clips, and we intend to offer the community the power to see more or less of that, depending on their own preferences,” stated a platform representative.
Scale of AI Content
TikTok announced that there are currently 1.3 billion videos on its app labeled as AI-generated. In total, in excess of 100 million media items are added to the app every day, making AI-generated material a limited portion of its complete catalog.
User Control Features
Viewers will be capable of reduce or increase the level of AI-generated videos they view by opening the “manage topic” feature in the application and choosing AI-made media. Additional categories that can already be adjusted under the setting encompass current affairs, style, beauty, and dance.
Platform Guidelines
TikTok’s guidelines mandate content makers to label convincing AI-made content, and it bans malicious deepfakes of public figures or crisis events. Any authentic-looking AI video that is not labeled can be removed under its community policies.
Furthermore, the platform will from now on apply an “AI-made” watermark to content created with its built-in AI features, or identified by an industry-wide initiative for spotting content made by AI. This measure is intended to deter users from trying to circumvent the labeling process.
Educational Initiatives
The platform is additionally launching a two million dollar AI literacy fund for experts and organizations to develop learning resources about responsible artificial intelligence. This program will support non-profit groups focused on teaching computer science.
Moderation Strategy
The platform has defended its moderation strategy, following controversy over proposals to lay off hundreds of safety staff in the United Kingdom. It is planning to eliminate hundreds of positions in its content moderation team in its British office, with labor groups and online safety experts voicing alarm that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by removing the most graphic content before it gets reviewed by people. The company announced a significant reduction in explicit and harmful content handled by human moderators over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is where a significant AI assistance is making a difference process content quickly.”
